Thriving Hair Is a Ritual of Care

No shortcuts. Just nourishment, consistency, and ingredients that work

The Essentials for Root-to-Tip Health

Scalp First

Scalp First → Treat your scalp like skin, cleanse, exfoliate, and oil regularly.

Nourish From Within

Nourish From Within →  Eat whole foods rich in iron, biotin, zinc, and omega-3s.

 Hydration is Key

 Hydration is Key → Dry strands break faster. Use hydrating mists and leave-ins between wash days.

 Consistency Over Perfection

 Consistency Over Perfection → Even 2–3 times per week can create long-term growth.

Gentle Wash Routine

Gentle Wash Routine →  Avoid sulfates, wash in sections, and follow with deep conditioning.

Protective Habits

Protective Habits →  Sleep on satin. Braid loosely. Avoid heat styling when possible.

Tip Deep-Dives


Massaging your scalp for hair growth is a simple, effective, and natural way to support a healthier scalp to encourage hair growth by improving blood flow, reducing stress, and stimulating hair follicles.

Use small, circular motions with gentle to medium pressure

Tip: Keep your movements slow and rhythmic. Too much pressure can irritate the scalp.

Try it with our Signature Growth Oil + Massage Brush.

Low Porosity Hair
Cuticles are tightly closed. Hard for moisture to enter, but once in, it stays.
  • Use lightweight, water-based products
  • Apply heat during deep conditioning (e.g., steam or heat cap)
  • Use clarifying shampoos occasionally to prevent buildup
  • Try humectants like glycerin or honey in moderate amounts
Best Products:
  • Manuka Honey Wash Collection, Banana Prepoo, Chebe Powder & Aloe Vera
Medium (Normal) Porosity Hair
Cuticles are flexible and open just enough. Retains moisture well.
  • Maintain a consistent wash-condition-style routine
  • Deep condition weekly or bi-weekly
  • Use light protein treatments occasionally to maintain strength
  • Balance moisture and protein
Best Products:
  • Any of our Products work excellent for Medium Porosity
High Porosity Hair
Cuticles are raised or damaged (can be from heat, chemicals, genetics). Absorbs moisture quickly but loses it just as fast.
  • Focus on moisture retention: LOC or LCO method (Liquid, Oil, Cream)
  • Use heavier creams, butters, and oils to seal in moisture
  • Use protein treatments regularly to strengthen hair
  • Cold water rinse to help close cuticles
Best Products
Any of our Products work excellent for Medium Porosity

Silicones, drying alcohols, and parabens can block growth over time.

Before
After

These Habits Changed Their Hair

“Adding scalp massage changed everything.”

“My shedding is down after just one month of consistency.”

“The oil and mist combo is now my non-negotiable.”

Keep Learning With Ell’s Journal

Ready to Level Up Your Hair Health?

Take the quiz and discover the perfect ritual for your texture, needs, and goals.